Emphasis, criticism and nuance

～向け / ～向き

aimed at; intended for; suitable for

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How to form it

  • Noun + 向け(の)
  • Noun + 向き(の)

Register: Neutral

Explanation

向け says that something is made or aimed at a particular target group. 向き says that something is suited by nature to that purpose or person.

向け is intention (made for children). 向き is suitability (it suits sports). They are often confused.

Examples

  1. この本は初心者向けに書かれている。

    このほんはしょしんしゃむけにかかれている。

    This book is written for beginners.

  2. 子ども向けの番組が増えた。

    こどもむけのばんぐみがふえた。

    Programmes for children have increased.

  3. この靴は、スポーツ向きではない。

    このくつは、スポーツむきではない。

    These shoes are not suited to sports.

Compare with

  • ～にとって: にとって is whose viewpoint; 向け is who something is aimed at.

Common mistakes

  • Mixing 向け (made for) and 向き (suited to).